![]() ![]() Think-what is the purpose of a font? To help your words stick in the mind of the reader, right? It’s certainly one thing a good font is supposed to do. So, I’m sorry to burst your Calibri-filled bubble, but take a look at all that’s waiting for you under that mile-long font dropdown. Well, what if I told you major blockbuster films, big-time musical acts, and designers from different corners of pop culture have used fonts you can easily find in Word for some of their biggest projects? That choice of a suitable Japanese font is like everything else that relates to Japan – you should know the culture and the differences between the markets in order to be successful.Affiliate Disclosure: This post contains affiliate links within the content, sidebar ads, and in other areas, which means if you click those links and make a purchase, I will receive a commission.īelieve it or not, Microsoft Word is packed full of stylish and cool fonts and typefaces-you’d just never know it because you’ve only used the program for basic word processing, right? Japanese audiences are highly sensible to the way information is displayed, and choosing the proper fonts will definitely help you with reaching and impressing such an audience. Asian languages, however, generally have their limitations and requirements. In conclusion, when we talk about designing text – it’s a highly preferential thing. You may reduce them by a smaller percentage for body text and a higher percentage for headings.įor the same reason, the leading should be increased by 10 to 15%, so the lines of text don’t appear too tightly stacked together and have some breathing room between them. The full-cap height and square profile of Japanese characters make them appear larger, so you may reduce the font size by 10 to 15%. In other instances where italics are used in English, it’s usually safe to use the Japanese single quotation marks. For introducing terms, use the Japanese single quotation marks. For titles of books, publications, media, etc. light or bold), brackets, or writing the word in katakana (if appropriate) to emphasize the text. You can replace the Italics by using font-weight variations (e.g. In Japanese, writing incursive does not lead to the characters being displayed in an angled fashion. Unlike European fonts – where italics developed from cursive hand-written script – in Japanese the very structure and creation of the language by hand doesn’t support the use of an angle when writing in cursive at all. You may also like: The Top 5 Asian American Languages Spoken in the US If you are still wondering why this is important – the big advantage is that the characters take less space but remain readable. In this case, you’ve stumbled upon a font where each character has been condensed independently, which results in tighter letter-spacing. You’ve probably seen the letter “P” next to a font while you were searching for one that matches your requirements. Fonts using the Kaku style represent a distinctly different style: sharp, with pointed corners, and are thus a good choice to use when you’re aiming for a simpler, non-serif look. ![]() ![]() Kaku, on the other hand, literally means “corner”. The name of the font style itself means circle (or round), and as you might be able to guess, this is because most “maru” typefaces have rounded corners. If you’re looking for a font style to complement a typical Gothic font or other sans serif fonts, you should use ones with the Maru font style. Maru and Kaku font styles, in particular, appear to be polar opposites, at least when compared directly. There are Japanese fonts that come with various font styles, some of which are very easily distinguishable from one another. Gothic is often used in digital marketing materials, other online content and if a modern look is what you want to embody, this is a typeface that will allow you to do so. These typefaces, similar to western sans-serif fonts, often have consistent stroke-weights – as well as more simplistic strokes. When it comes to Japanese fonts, Gothic is our recommendation for when you need to use a sans serif font. You may also like: Japanese to English Transliteration - How It’s Done ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |